AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Android Film & TV Apps in Australia
Sensor Tower's data reveals the Q1 2021 trends for the top Film & Television applications on the Android platform in Australia. Discover the download, revenue, and active user statistics for these leading entertainment apps.
In the first quarter of 2021, the Film & Television category witnessed significant activity among its top applications on the Android platform in Australia. Here's a breakdown of their performance, based on data provided by Sensor Tower.
Disney+ showed consistent revenue figures throughout the quarter, hovering around the $270K mark, with a peak at $280K in the last week of March. Downloads saw a decline from 38K in the last week of December to 23K by the end of March, while weekly active users fluctuated, reaching a high of 692K in the third week of February before settling at approximately 639K by the end of March.
AnimeLab - Watch Anime Free experienced moderate revenue growth, starting at $27K and rising to $35K in early March, before a slight decrease to $28K by the quarter's end. Downloads decreased from 7.6K to 4.3K, while weekly active users showed a slight upward trend, from 45K to 46K.
Crunchyroll saw an increase in revenue from $24K to $32K in early March, followed by a drop to $25K. The app's downloads remained relatively stable with minor fluctuations, ending the quarter at 4K. Weekly active users demonstrated growth, starting at 33K and reaching approximately 43K by the end of March.
Hayu - Watch Reality TV also showed revenue growth with an early peak at $15K in March, but it then dropped to $10K. Download numbers started at 1.7K, experienced a mid-quarter dip, and ended at 1K. Weekly active users peaked at 6K in early February, with a slight decrease to 5K by the quarter's end.
Viki: Asian Dramas & Movies had a fluctuating revenue trend, with an initial $4K, dipping to $3K in early March, and then ending the quarter at $2.6K. Downloads showed a significant increase in the last two weeks of March, jumping from 777 to over 2K. Weekly active users saw an impressive surge from 7.3K to 11.6K.
For more insights and detailed app performance metrics, Sensor Tower provides an in-depth analysis of the trends and factors influencing the Film & Television category on the Android platform.